WAKE FOREST — The town of Wake Forest launched an anti-littering campaign aimed at eliminating trash along roads and in neighborhoods.

The “Show Some Love, #KeepWFclean” initiative will focus on education, awareness and enforcement, while encouraging residents, businesses, neighborhoods and community organizations to take action to ensure that litter finds its rightful place, the town said.

Litter is “a costly problem that can be only be addressed with behavioral changes at the community and individual levels,” the town said in a statement.

Volunteers and families can participate by picking up trash and litter. Residents can reserve a free litter kit — with reflective vests, gloves, buckets, grabbers, trash bags, data-collection sheets, hand sanitizer and litter education materials — from the town’s website.

B&W Hardware in downtown Wake Forest donated the supplies for the kits.

“We have all noticed the significant increase in litter around town,” said Wake Forest Mayor Vivian Jones in a statement. “We are asking all Wake Forest residents to take a renewed pride in our community by properly disposing of their trash and securing their truckloads.”

The anti-littering campaign includes a logo, promotional materials and a series of public service announcements. Town residents are encouraged to use the #KeepWFclean hashtag.

“If you see a friend or family member litter, politely tell them that trash only goes in a recycling bin or trash can,” the town said.

For more information, contact Sustainability Coordinator Jeanette Johnson at 919-435-9585 or jjohnson@wakeforestnc.gov.

To reserve a litter kit, visit http://www.wakeforestnc.gov/keep-wf-clean.