N.E.W. Salvation Army urges donations for Red Kettle Challenge | The Enterprise
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N.E.W. Salvation Army urges donations for Red Kettle Challenge

Posted on November 24, 2021

Local news
The Salvation Army of Nash, Edgecombe and Wilson counties has set a goal of raising $100,000 on Dec. 3 at the Rocky Mount Walmart to compete in the National Commander’s Red Kettle Challenge while collecting funds for services in the tri-county area.

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The Salvation Army of Nash, Edgecombe and Wilson counties has set a goal of raising $100,000 on Dec. 3 at the Rocky Mount Walmart to compete in the National Commander’s Red Kettle Challenge while collecting funds for services in the tri-county area.

The N.E.W. Salvation Army of Nash, Edgecombe and Wilson counties is continuing an annual event that raised more than $500,000 nationally in just four hours last year — the National Commander’s Red Kettle Challenge.

The National Commander of the Salvation Army is raising the stakes this year and is doubling its goal to raise $1 million in four hours nationally.

The challenge consists of Salvation Army units across the nation ringing the bell 3-7 p.m. Dec. 3 at their local Walmart to determine who can raise the most money in a four-hour window.

Locally, Lt. Wayne Meads said the N.E.W Salvation Army has set a goal of raising $100,000 during that time frame at the Rocky Mount Walmart to compete in the National Commander’s Red Kettle Challenge while collecting funds for services in the tri-county area.

Lt. Wayne Meads and his wife Cpt. Claudia Meads serve as corps officers of the N.E.W. Salvation Army at the office at 1000 Hunter Hill Road in Rocky Mount.

“Our local board of directors has already received commitments for half of that $100,000,” Lt. Meads said. “This is the community’s opportunity to help us reach that total goal.”

The National Commander’s Red Kettle Challenge event winner will receive internal recognition by the national leadership of the organization and a special spotlight video of their preferred local program.

“We spend more than a month each year ringing the bell so we can provide Christmas gifts, food, and more to families around the holidays,” Meads said. “The National Commander’s Red Kettle Challenge is a rallying cry for our supporters and a boost of excitement to get out there and do our best on Dec. 3.”

But Meads sees the prize as the additional community support during a four-hour window of incredible public generosity.

“It’s a prize in itself when people from all walks of life give what they can to help others at the kettle,” he said. “Raising $1 million nationally this year will be a sign to everyone that there are a lot of caring people out there. We are currently struggling with hiring annual bellringers. This factor, along with a huge decline in volunteers, makes this campaign even more important.”

Roughly 90 cents of every dollar donated to the Salvation Army stays in the local area, Meads said.

He is calling on everyone in Nash, Edgecombe, and Wilson counties to come out to drop cash or checks in the kettle from 3 p.m. to 7 p.m. on Dec. 3 at the main entrance of the Rocky Mount Walmart during the National Commander’s Red Kettle Challenge.

“Now more than ever, the Salvation Army needs everyone’s support to ensure that hope marches on for struggling families and individuals and that $100,000 will cover a lot of ground,” Meads said.

For more information call 252-446-4496 or email RockyMountNC@uss.salvationarmy.

The Salvation Army annually helps more than 30 million Americans overcome poverty, addiction and economic hardships through a range of social services.

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